I’m the founder of The New 1% and someone deeply obsessed with leaving the world better than I found it.

One day, I unpacked the lessons I had learned from my life’s struggles and realized just how much I had to offer. That’s when I decided to turn my pain into wisdom and create The New 1%.

The brutal reality is that most men are stuck in a never-ending cycle, blindly accepting what they’re told to believe, living life on autopilot. It’s easy to follow the path laid out for you, but I wanted more—something that pushes you to obsess over achieving your delusions, challenge societal norms, and constantly evolve to max out our human experience.

The New 1% gave me the platform to create and share "The New 1% Protocol," which outlines the 3 essential pillars to force human evolution: Purpose, Obsession, Delusion.